A woman, a man, two cultures and years separating them: will Adriana and Mohamed overcome the prejudices of the world around them? A sincere love story in the heart of Southern Italy.

Alex Belli is a 37 year old advertising executive whose fiancée Elena has just left him, and who is having difficulty at work trying to think of a good advertising campaign for a new Japanese product. Niki is a bubbly 17 year old student. She has three best friends with whom she shares all her problems, and an annoying ex-boyfriend Fabio who is set on getting her back, but Niki's not interested. One day on his way to work, Alex collides with Niki on a city street. They soon begin a romance, despite their 20-year age gap.

When Rose, a passionate fashion stylist in her 30's living in New York, inherits her grandmother's vintage dress shop, she returns to her small hometown to take care of the store. As she's contemplating closing the store for good, she runs into her charming high school crush, Cole Murphy, who convinces her to restore the store and help people in need that can't afford new clothes. After hesitantly agreeing, the two friends reminisce about their old feelings, and realize that the store is not the only that deserves a second chance, but so does their love.