With the first place in a university business competition and a father running a time-honored leather bag store, Yusuke Tsuruta is in the "outstanding" category among university students. After graduation, Yusuke decides to start a business with his classmate Kengo Sato. After declaring that "Company is not school!", he works hard every day to make his business successful.

Boško Pavlović is an intelligent, educated, careful, romantic young man whom women find magically attractive. But, things take a bad turn for him when he carelessly gets involved with the sister of a powerful Serbian tycoon and she commits suicide. Wishing to avenge his sister, the tycoon sends two extremely dangerous goons to find and punish Boško. Inspector Gavrić also searches for him, since he is the policeman in charge of the case.